Richard Rumelt
Richard Rumelt's "Good Strategy Bad Strategy" demystifies the often misunderstood concept of strategy in business and leadership. Distinguishing between mere ambitious goals and real strategic thinking, Rumelt outlines what constitutes a 'good strategy'—one that focuses on diagnosis, guiding policy, and coherent actions. He contrasts this with 'bad strategy,' characterized by vague objectives and unrealistic ambitions, offering insightful analyses of both successful and failed strategies across various organizations. This book serves as a clear guide for developing and implementing powerful strategies that can confront complex challenges and leverage opportunities effectively.
Read if: you're a leader, manager, or entrepreneur seeking to cut through the jargon and develop strategies that truly make a difference in achieving long-term success.