Start With Why

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In Start With Why, Simon Sinek convincingly describes what it takes to inspire others in both a business and personal setting. The book is an easy read that explains why people generally respond more or less well to a certain way of messaging and communication. It has helped me personally to more effectively communicate in spoken and written form. Read if: you want to understand how people get inspired in different areas of life and how you can communicate more convincingly in both your job and your personal life.