Author
Dan Ariely
Topics
DecisionsPsychology
Area
LeadershipMarketing
We make astonishingly simple mistakes every day, and we make the same "types" of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable--making us "predictably" irrational. Read if: you want to learn about the peculiarities of human behavior and gain insight into the biases that shape our actions on a daily basis.